Russell Simmons is among the legends in the world of hip-hop.
Aside from his contributions that helped spread the genre, Simmons is also a successful businessman with dozens of ventures that add up to his impressive wealth.
Simmons co-wrote Walker’s single “Christmas Rappin’” in 1979 and was among the first few hip-hop tracks to be aired on the radio. In 1984 Simmons founded the record label Def Jam along with fellow producer Rick Rubin.
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Since he is so dependent on his team, Simmons is careful to hire slowly and precisely. "I work for them, the people who understand the businesses.
"You have to really spend time understanding what the people's skill sets are and where they are useful," he says. He knows what he doesn't know and lets the employee do what they do best.
All Def Digital (ADD), a multi-platform hip-hop and youth culture brand, will hold its first ever All Def Digital Awards.
The new media network — which was created by hip-hop mogul Russell Simmons — will hold its inaugural event Feb. Tony Rock, the actor-comedian brother of 2016 Oscars host Chris Rock, will host the show.
Additionally, Adair, Trish and Piper are apart of the group that keep the businesses operating at the highest level of achievement.
“Running Russell Simmons” will also highlight some of his advocacy initiatives.
Seeing how the crowd went wild to the new music, Simmons immediately recognized the massive opportunity in helping that genre grow.
Simmons began his journey by promoting club shows and hip-hop parties throughout Queens and Harlem.
“I’m more concerned that in 2016 there continues to be a stunning lack of diversity in the studios, in the green light process, in the decisions of what films and television series get made, and what actors get chosen. The All Def Movie Awards are not the Black Oscars, but they could be.
This will be a fun, entertaining and hopefully thought provoking celebration of the uncelebrated.” The inaugural All Def Digital Awards will be held just four days before the 2016 Oscars ceremony, which has been enveloped by an ongoing controversy in the weeks following the Academy’s announcement of 2016’s non-diverse nominees.
He also acted as the “manager” of his friend and budding rapper Curtis Walker who later became known as Kurtis Blow.