CANNES, France—For its first time participating at Cannes, Patrón is coming to France to talk about data.
While the brand is up for a few awards this week, Patrón is also working on some intriguing location targeting with Foursquare this summer.
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To launch this new feature, Reddit has teamed up with location intelligence company Foursquare, which is providing the location directory for the app.
Foursquare has previously partnered with the likes of Snapchat, Uber, Twitter and Pinterest to power their location tagging features.
Using foot-traffic stats collected from 12 million Foursquare users over three years in 100 cities, the brand is matching up location data with what Patrón calls “taste” data to develop an algorithm that recommends drinks to bar and restaurant patrons.
The location-based campaign builds on Patrón’s year-old Patrón Cocktail Lab effort to create a library of recipes and content, including an Amazon Echo skill. and France and serve up local recommendations from data that we salvage.”Here’s how it works: Patrón drops consumers into two groups called “bros” and “knows.” Bros are social consumers looking for night drinks, while knows are consumers that are more interested in taste palettes and knowing the backstory about how the tequila is made.
But Foursquare, strangely, never turned into a chat app, and messaging is not possible within it.
Foursquare claims 40,000 developers but that is not descriptive of what or why those developers care about its API.Mike Harkey, Vice President of Business Development at Foursquare, said in a blog post: “Reddit’s been busy making updates to improve their users’ experience, and ours is the latest and (we think) the most fun: starting today, Reddit users can geotag their posts with a specific venue or location, adding context and interest.“Just as Snapchatters love geo-filters and Pinterest users go wild for photo maps, now the Reddit community can quickly note where their story takes place.” The update is small, but one that is part of recent moves to turn Reddit into more of a social network.Residences just begun with the cost of each are announced as follows: Mrs. Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Earlier this year Reddit introduced profile pages to the platform – letting users create their own Facebook or Twitter-style profiles, with an image and a short description.